Economics

• FACTORS INFLUENCING CUSTOMERS’ TIPPING BEHAVIOUR IN THE RESTAURANT DEPARTMENT AT CARAVELLE SAIGON HOTEL

  Tran Thi Le (Author); Pham Minh Luan (Corresponding Author)

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• DOES CIRCULAR INFRASTRUCTURE ACTUALLY GENERATE RESILIENCE? EVIDENCE ON THE FULL MEDIATING ROLE OF DYNAMIC CAPABILITIES

  Kien Tan Ha (Corresponding Author)

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• A COMPARATIVE ANALYSIS OF FORECASTING ACCURACY BETWEEN MACHINE LEARNING MODELS AND OLS REGRESSION: EMPIRICAL EVIDENCE FROM THE VIETNAMESE STOCK MARKET

  Ngo Ly Huynh Phat (Corresponding Author); Pham Chi Trung, Bui Le Vi (Author)

  17

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• A MECHANISM-BASED PERSPECTIVE ON THE PERSONALIZATION-PRIVACY TRADE-OFF: THE ROLES OF PERCEIVED SURVEILLANCE AND TRUST IN AI-DRIVEN E-COMMERCE

  Ngo Thi Bao Huong (Corresponding Author); Nguyen Thu Lan (Author)

  40

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• A STUDY ON THE DEVELOPMENT OF GREEN BANKING AT COMMERCIAL BANKS IN HO CHI MINH CITY

  Nguyen Van Tuan (Corresponding Author)

  52

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• ADOPTION OF ARTIFICIAL INTELLIGENCE BY ACCOUNTING EMPLOYEES AT SMALL AND MEDIUM-SIZED ENTERPRISES IN HO CHI MINH CITY: THE MEDIATING ROLE OF TRUST IN AI

  Thi Mai Anh Hoang (Corresponding Author); Nhi Ngoc Bao Do, Hoang Phuc Nguyen, Hoang Gia Kiet Than, Huynh Phuong Dong Le (Author)

  64

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• AI-SUPPORTED LEARNING AND HUMAN CAPITAL DEVELOPMENT THROUGH STUDENT-NEGOTIATED INTELLIGENCE

  Dang Thi Thu Hang, Tran San Dao (Author); Dinh Ngoc Long (Corresponding Author)

  82

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• AN MCDM APPROACH TO EVALUATE DETERMINANTS OF SUSTAINABLE  EXPORT CAPACITY OF VIETNAMESE TEXTILE AND GARMENT ENTERPRISES TO THE U.S MARKET

  Nong Thi Nhu Mai (Corresponding Author); Hau Thanh Nhon Le, Chi Le, Luong Phuong Thao, Ngan Pham, Truong Trinh Minh Thu (Author)

  95

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• APPLYING AI TO WOMEN'S BUSINESS ACTIVITIES: STRUCTURAL BARRIERS AND PRACTICAL ADAPTATION IN URBAN VIETNAM

  Nguyen Thu Hao (Corresponding Author); Nguyen Duy Thai, Minh Anh Vu, Bushra Beegom R. K., Nguyen Duc Chien (Author)

  117

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• APPLYING THE PLS-SEM MODEL TO ANALYZE THE RELATIONSHIP BETWEEN FACTORS AFFECTING THE INTENTION AND ACTUAL USE OF AI TOOLS (CHATGPT) IN THE WORKPLACE IN HO CHI MINH CITY

  Nguyen Huu Ngoc (Corresponding Author); Nguyen Hien Duc, Luong Quy Ngoc, Nguyen Hien Nhan, Luu Thi Thanh Huyen (Author)

  131

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• ARTIFICIAL INTELLIGENCE ADOPTION IN ENTERPRISES: A LAYERED CAPABILITY FRAMEWORK FOR EMERGING ECONOMIES

  Vu Van Diep (Corresponding Author)

  146

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• ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING: APPLICATIONS AND IMPLICATIONS FOR LABOR TRANSFORMATION

  Nguyen Thi Hang (Author); Huynh Thi Huong Thao (Corresponding Author)

  156

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• ASSESSING THE IMPACT OF BLOCKCHAIN ON THE PERFORMANCE AND SECURITY OF DIGITAL CONSUMER LENDING SYSTEMS

  Ho Thanh Tri (Corresponding Author); Le Hoang Minh Khue, Le Dinh Van, Tran Gia Linh, Vo Nguyen Thien Kim, Tran Phuong Dinh (Author)

  172

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• BUILDING TRUST THROUGH AI: HOW INTERACTION FEATURES DRIVE IMPULSE BUYING IN LIVESTREAM COMMERCE

  Ngo Thi Bao Huong (Corresponding Author); Nguyen Thi Hanh (Author)

  187

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• CONSUMER RESISTANCE TO AI ADVERTISING: INSIGHTS FROM BIBLIOMETRIC MAPPING AND SYSTEMATIC REVIEW

  Phan Trong Nhan (Corresponding Author); Ho Truc Vi (Author)

  206

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• CORPORATE CULTURE, PROFESSIONAL ETHICS, AND CSR AS DETERMINANTS OF OPERATIONAL PERFORMANCE: EVIDENCE FROM VIETNAMESE FINTECH FIRMS

  Nguyen Thuy Cam Huong (Corresponding Author)

  226

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• DESIGN AND IMPLEMENTATION OF A SCHOLARSHIP MANAGEMENT INFORMATION SYSTEM USING THE LARAVEL FRAMEWORK: A CASE STUDY OF DESAMIND SCHOLARSHIP PROGRAM

  Hardika Dwi Hermawan (Corresponding Author); Vio Arvendha, Taufik Probowasito, Ahmad Zahy Rashad Handradika, Agatha Saputri (Author)

  240

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• DETERMINANTS OF DIGITAL ECONOMY DEVELOPMENT IN SOUTHEAST ASIA: IMPLICATIONS FOR VIETNAM

  Nguyen Thi Nhu Thuy, Ngo Thai Duong (Author); Bui Quoc Viet (Corresponding Author)

  253

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• DETERMINANTS OF EMPLOYEES’ INTENTIONS TO ADOPT AI TOOLS: EVIDENCE FROM TECHNOLOGY FIRMS IN VIETNAM

  Tran Thi Hong Nhung (Corresponding Author); Nguyen Pham Thanh Thao, Ho Thi Thanh Duyen (Author)

  269

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• DEVELOPING AND VALIDATING A TEXT MINING DICTIONARY FOR MEASURING DYNAMIC CAPABILITIES IN THE INSURANCE INDUSTRY: A STUDY IN THE VIETNAMESE MARKET

  Vuong Duc Hoang Quan (Author); Nguyen Duc Chung (Corresponding Author)

  289

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• DIGITAL BANKING SERVICES AND COMMERCIAL BANK PROFITABILITY IN VIETNAM: EVIDENCE FROM SYSTEM GMM

  Huynh Vo Gia Khanh (Author); Vo Thi Thuy Hang (Corresponding Author); Nguyen Thi Ngoc Linh, Nguyen Thi Thu Lan, Nguyen Thi Tieu Yen, Nguyen Phuong Vy (Author)

  307

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• DIGITAL CAPABILITY AS AN ENABLER OF CIRCULAR ECONOMY READINESS: EVIDENCE FROM VIETNAMESE FIRMS WITH MODERATING EFFECT OF INSTITUTIONAL SUPPORT

  Nguyen Nguyen Phuong (Author); Nguyen Duc Cuong (Corresponding Author)

  321

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• DIGITAL FINANCE UNDER GLOBAL SHOCKS: CRYPTOCURRENCY DEMAND IN TIMES OF CRISES AND SANCTIONS

  Thu Vu Thi Minh (Corresponding Author); Linh Nguyen Ha, Dung Duc Nguyen, Yen Nguyen Hoang (Author)

  339

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• DIGITAL LEADERSHIP CULTURE IN VIETNAMESE STATE-OWNED ENTERPRISES: A QUALITATIVE STUDY BASED ON CORPORATE REPORTS AND STRATEGIC DOCUMENTS

  Bui Thi Hoang Yen (Corresponding Author)

  354

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• DIGITAL TRANSFORMATION AND SOCIAL INCLUSION: IMPLICATIONS FOR HUMAN CAPITAL DEVELOPMENT IN VIETNAM - A LITERATURE REVIEW

  Nguyen Phuong Lan (Corresponding Author); Huynh Cong Du (Author)

  372

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• DIGITAL TRANSFORMATION AND SUSTAINABLE DEVELOPMENT IN SOUTHEAST ASIAN COUNTRIES: THE MODERATING ROLE OF GOVERNMENT EFFECTIVENESS

  Bui The Sang (Corresponding Author); Tran Phuoc (Author)

  383

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• DIGITAL TRANSFORMATION AS A DRIVER OF PRODUCTIVE FORCES DEVELOPMENT IN THE NEW GLOBAL ECONOMY

  Phan Thi Thanh (Corresponding Author)

  402

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• DIGITAL TRANSFORMATION SUPPORT, JOB PERFORMANCE, AND SELF-REPORTED INCOME CATEGORY AMONG VIETNAMESE SME WORKERS: EVIDENCE FROM SURVEY DATA

  Vu Thi Mai Duyen (Corresponding Author); Vu Thanh Binh (Author)

  416

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• ENHANCING THE OPERATIONAL EFFICIENCY OF THE FOOD RETAIL SUPPLY CHAIN: THE ROLE OF DIGITAL TRANSFORMATION

  Nguyen Xuan Quyet (Corresponding Author); Ho Thi Ha Vy, Do Pham Cong Thang, Tran Minh Thu, Tran Anh Quan, Tran Nhat Hoang (Author)

  429

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• EXPLORING AND RANKING AI-RELATED RISKS IN DOCTORAL STUDIES: AN EMPIRICAL AHP STUDY OF BUSINESS ADMINISTRATION RESEARCHERS IN VIETNAM

  Vo Le Quynh Lam (Corresponding Author)

  443

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• EXPLORING THE AI–ESG NEXUS: A BIBLIOMETRIC AND TCM–ADO FRAMEWORK APPROACH

  Ngo Thi Dung (Corresponding Author); Tran Duong Minh Chuyen (Author)

  452

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• EXPLORING YOUTH CONSUMER BEHAVIOR IN THE ERA OF DIGITAL TRANSFORMATION

  Tran Minh Tu (Corresponding Author); Lam Dang Xuan Hoa (Author)

  475

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• FACTORS AFFECTING CUSTOMER EXPERIENCE WHEN APPLYING VIRTUAL TECHNOLOGY IN THE RETAIL SECTOR IN HO CHI MINH CITY

  Bui Thi Ngoc Anh (Author); Nguyen Xuan Quyet (Corresponding Author); Ho Nhu Thanh Nhan, Tran Xuan Tai Chinh, Nong Nguyen Ngoc Linh, Nguyen Nhu Van (Author)

  495

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• FACTORS AFFECTING EMPLOYEES' PERCEPTION OF GREEN ECONOMY AT PHARMACEUTICAL COMPANIES IN HO CHI MINH CITY

  Pham Van Tai (Corresponding Author); Tran Thanh Luan, Pham Thanh Tuan (Author)

  516

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• FACTORS INFLUENCING CONSUMERS’ BEHAVIORAL INTENTION TO USE AUTONOMOUS FOOD DELIVERY SERVICES IN VIETNAM

  Hai Anh Nguyen (Corresponding Author); Thi Kim Lien Nguyen, Thi Bich Ngoc Le (Author)

  526

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• FACTORS INFLUENCING STUDENTS’ DIGITAL ENTREPRENEURIAL INTENTION IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE DEVELOPMENT

  Luu Hoang Giang (Author); Cao Thi Thanh Truc (Corresponding Author)

  537

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• FORECASTING CORPORATE CASH HOLDINGS IN VIETNAM: COMPARING MACHINE LEARNING MODELS AND THE IMPACT OF THE WORLD UNCERTAINTY INDEX

  Nguyen Binh Phuong Thuy (Corresponding Author)

  552

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• HUMAN - AI COLLABORATION AND CUSTOMER INTENTION TO USE AUTONOMOUS DELIVERY ROBOTS IN LAST-MILE LOGISTICS: THE ROLE OF CUSTOMER TRUST

  Vu Nhu Quynh Le (Corresponding Author); Tran Hieu Ngoc Nguyen, Thi Anh Thu Nguyen, Tuan Duong Nguyen (Author)

  568

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• IMPACT OF EDUCATION EXPORTS ON FOREIGN EXCHANGE REVENUE GROWTH AT EDUCATIONAL INSTITUTIONS FOR FOREIGNERS

  Nguyen Xuan Quyet (Corresponding Author); Nguyen Thi Hong Chau, Tran Minh Thu, Nguyen Hai Yen, Huynh Tan Phat, Nguyen Duc Sang (Author)

  589

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• INNOVATIONS IN THE BUSINESS MODELS OF LOCAL FASHION BRANDS AMIDST THE RISE OF DIGITAL TECHNOLOGY

  Quach Thuy Duong (Corresponding Author)

  604

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• LITERATURE REVIEW ON PERCEIVED GREENWASHING AND GREEN PURCHASE INTENTION: A BIBLIOMETRIC AND SYSTEMATIC REVIEW

  Nong Thi Nhu Mai (Corresponding Author); Nguyen Phuc Thinh, Pham Hoang Minh, Nguyen Vu Manh Hung, Luong Gia Lap, Nguyen Le Xuan Toan (Author)

  615

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• MAPPING THE CUSTOMER EXPERIENCE IN VIRTUAL ENVIRONMENTS: INTEGRATED BIBLIOMETRIC INSIGHTS FROM BIBLIOMERGE, VOSVIEWER CITESPACE

  Vo Kim Nhan (Corresponding Author)

  636

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• PERFORMANCE OF VIETNAMESE COMMERCIAL BANKS (2010-2024): CAPITAL, RISK MANAGEMENT AND MACROECONOMIC PERSPECTIVES

  Vo Thi Thuy Hang (Author); Phan Thi Thu Hang (Corresponding Author); Huynh Vo Gia Khanh (Author)

  652

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• STATE CAPITALISM IN THE AI ERA: ASSESSING SOUTH KOREA’S DIGITAL AND GREEN NEW DEALS

  Thanh-Phong Lam (Corresponding Author); Phuong-Dung Bui-Nguyen, Ngoc-My-Quyen Nguyen (Author)

  670

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• STRENGTHENING SUPPLY CHAIN COLLABORATION IN VIETNAM’S TEXTILE AND GARMENT INDUSTRY THROUGH DIGITAL TECHNOLOGIES: CURRENT SITUATION AND SOLUTIONS

  Huynh Chi Gioi (Corresponding Author); Đang Thi Ngoc Thao (Author)

  691

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• THE CONSTRUCTIVE ROLE OF LOCAL JOURNALISM IN THE SUSTAINABLE DEVELOPMENT OF THE MARINE ECONOMY IN CENTRAL VIETNAM

  Ho Dung (Corresponding Author); Ho Thi Dieu Trang (Author)

  706

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• THE IMPACT OF AI CHATBOT ATTRIBUTES ON CONSUMER PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY: THE MEDIATING ROLE OF ATTITUDE

  Nguyen Ngoc Truong Vu (Author); Lam Thieu Linh (Corresponding Author)

  721

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• THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY

  Tran Thi Xuan Vien (Corresponding Author)

  744

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• THE IMPACT OF DIGITAL FINANCIAL LITERACY ON PERSONAL SAVING BEHAVIOR AMONG GENERATION Z IN HO CHI MINH CITY: THE MEDIATING ROLE OF FINANCIAL DISCIPLINE

  Luong Huynh Anh Thu (Corresponding Author)

  762

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• THE IMPACT OF FINANCIAL LITERACY ON THE INTENTION TO USE COMMERCIAL BANK FINTECH SERVICES AMONG GENERATION Z IN HO CHI MINH CITY

  Bui Phuoc Bao Han (Corresponding Author); Nguyen Van Tuan, Nguyen Thi Minh Thu, Le Nguyen Nhu Quynh, Tran Tieu Yen, Nguyen Le Tuyet Nhi (Author)

  776

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• THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES ON EMPLOYEES’ JOB SATISFACTION: EVIDENCE FROM VIETCOMBANK – BINH TAY BRANCH, VIETNAM

  Nguyen Van Kha (Corresponding Author)

  794

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• THE JOURNEY TOWARD NET-ZERO EMISSIONS: CHALLENGES IN COLLECTING SCOPE 3 DATA THROUGH THE LENS OF ENVIRONMENTAL MANAGEMENT ACCOUNTING IN VN30

  Ngoc Nguyen Thi (Corresponding Author)

  803

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• THE ROLE OF ARTIFICIAL INTELLIGENCE - DRIVEN PERSONALIZED ADVERTISING ON ONLINE PURCHASE INTENTION: A CASE STUDY OF STUDENTS AT HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE ON THE SHOPEE PLATFORM

  Thi Le Hoa Pham (Corresponding Author); Thi Hoang Lan Nguyen (Author)

  824

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• THE ROLE OF PERCEIVED USEFULNESS, EASE OF USE AND AUDIT EXPERIENCE IN THE SUCCESSFUL ADOPTION OF CAATS IN VIETNAM

  Do Thi Thu Thuy (Corresponding Author); Trinh Chi Tam, Nguyen Thi Dien (Author)

  845

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• THE ROLE OF DIGITAL TECHNOLOGY IN TOURISM DEVELOPMENT IN VIETNAM TODAY

  Nguyen Thi Thu Ha (Corresponding Author); Do Thi Ngoc Anh (Author)

  856

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• THE ROLE OF PERCEIVED RISK AND INFORMATION SECURITY IN GEN Z CONSUMERS’ ONLINE PURCHASING DECISIONS IN VIETNAM

  Nguyen Quoc Phong (Corresponding Author)

  869

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• TOURISTS' RESISTANCE TO INTERNET OF THINGS APPLICATIONS IN HOTEL SERVICES IN HO CHI MINH CITY, VIETNAM

  Duong Vu Manh Duy (Author); Ta Xuan Hoai (Corresponding Author); Doan Thi Kim Thanh (Author)

  878

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• VIETNAM’S PROACTIVE RESPONSE STRATEGY IN THE CONTEXT OF GLOBAL VALUE CHAIN DISRUPTIONS

  Le Cao Thanh (Corresponding Author)

  902

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• DIGITAL ECONOMY AND ARTIFICIAL INTELLIGENCE IN BUSINESS IN VIETNAM: CURRENT SITUATION, OPPORTUNITIES, AND SOLUTIONS

  Nguyen Viet Quang Hung (Corresponding Author); Nguyen Thi Ngoc Tuyet, Nguyen My Quang Dzung (Author)

  920

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