Bui Thi Ngoc Anh, Nguyen Xuan Quyet, Ho Nhu Thanh Nhan, Tran Xuan Tai Chinh, Nong Nguyen Ngoc Linh, Nguyen Nhu Van. FACTORS AFFECTING CUSTOMER EXPERIENCE WHEN APPLYING VIRTUAL TECHNOLOGY IN THE RETAIL SECTOR IN HO CHI MINH CITY. HUIT_OJS [Internet]. 27 Tháng Tám 2026 [cited 1 Tháng Chín 2026];26(3E):495. Available at: https://huitjournal.vn/index.php/huit-j-sci/article/view/496