Tran Thi Xuan Vien, “THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY”, HUIT_OJS, vol 26, số p.h 3E, tr 744, tháng 8 2026, doi: 10.62985/j.huit_ojs.vol26.no3E.513.