Nguyen Nhat Phuoc-Minh, Thi Huong Giang Vo. CONSUMPTION VALUES AND GREEN PURCHASE DECISION AMONG YOUNG CONSUMERS IN HO CHI MINH CITY: THE ROLES OF ATTITUDE TOWARD GREEN BEHAVIOR AND MINDFULNESS. HUIT_OJS. 2026;26(3E):1724. doi:10.62985/j.huit_ojs.vol26.no3E.584