Nguyen Duong Gia Lam, Le Thi Thanh Ha, Le Duong, Pham Nguyen Hoang Kim. SOCIAL MEDIA STRATEGY AND SOCIAL VALUE AS DRIVERS OF EAT CLEAN - RELATED UGC: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT. HUIT_OJS [Internet]. 2026 Aug. 28 [cited 2026 Sep. 18];26(3E):1594. Available from: https://huitjournal.vn/index.php/huit-j-sci/article/view/573