Ngo Thi Bao Huong, Nguyen Thu Lan. A MECHANISM-BASED PERSPECTIVE ON THE PERSONALIZATION-PRIVACY TRADE-OFF: THE ROLES OF PERCEIVED SURVEILLANCE AND TRUST IN AI-DRIVEN E-COMMERCE. HUIT_OJS [Internet]. 2026 Aug. 25 [cited 2026 Aug. 26];26(3E):40. Available from: https://huitjournal.vn/index.php/huit-j-sci/article/view/464