Vo Kim Nhan. “CUSTOMER EXPERIENCE IN MOBILE AUGMENTED REALITY RETAIL APPLICATIONS: A CONCEPTUAL FRAMEWORK OF ANTECEDENTS AND CONSEQUENCES IN VIETNAM”. HUIT Journal of Science 26, no. 3E (August 28, 2026): 1333. Accessed September 17, 2026. https://huitjournal.vn/index.php/huit-j-sci/article/view/558.