Nguyen Duong Gia Lam, Le Thi Thanh Ha, Le Duong, and Pham Nguyen Hoang Kim, “SOCIAL MEDIA STRATEGY AND SOCIAL VALUE AS DRIVERS OF EAT CLEAN - RELATED UGC: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT”, HUIT_OJS, vol. 26, no. 3E, p. 1594, Aug. 2026, doi: 10.62985/j.huit_ojs.vol26.no3E.573.