Ngo Thi Bao Huong and Nguyen Thi Hanh, “BUILDING TRUST THROUGH AI: HOW INTERACTION FEATURES DRIVE IMPULSE BUYING IN LIVESTREAM COMMERCE”, HUIT_OJS, vol. 26, no. 3E, p. 187, Aug. 2026, doi: 10.62985/j.huit_ojs.vol26.no3E.474.