Nguyen Hoang Tien, Nguyen Xuan Quyet and Tran Nho Quyet (2026) “THE PURCHASE BEHAVIOUR VIA E-COMMERCE PLATFORM: A CASE OF SMES AND HOUSEHOLDS IN VIETNAM”, HUIT Journal of Science, 26(3E), p. 1249. doi:10.62985/j.huit_ojs.vol26.no3E.553.