Nguyen Duong Gia Lam, Le Thi Thanh Ha, Le Duong, and Pham Nguyen Hoang Kim. 2026. “SOCIAL MEDIA STRATEGY AND SOCIAL VALUE AS DRIVERS OF EAT CLEAN - RELATED UGC: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT”. HUIT Journal of Science 26 (3E): 1594. https://doi.org/10.62985/j.huit_ojs.vol26.no3E.573.