Tran Thi Xuan Vien. 2026. “THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY”. HUIT Journal of Science 26 (3E): 744. https://doi.org/10.62985/j.huit_ojs.vol26.no3E.513.