NGUYEN DUONG GIA LAM; LE THI THANH HA; LE DUONG; PHAM NGUYEN HOANG KIM. SOCIAL MEDIA STRATEGY AND SOCIAL VALUE AS DRIVERS OF EAT CLEAN - RELATED UGC: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT. HUIT Journal of Science, [S. l.], v. 26, n. 3E, p. 1594, 2026. DOI: 10.62985/j.huit_ojs.vol26.no3E.573. Disponível em: https://huitjournal.vn/index.php/huit-j-sci/article/view/573. Acesso em: 18 sep. 2026.