PHAM THI CAM TIEN; LE THI THANH HA; NGUYEN THUY CAM HUONG; CHU KIM GUN; HUYNH THI THIEN TRAM; VO AN KHANG; LE CONG SANG. SHORT VIDEO AND THE COSMETICS CONSUMER BEHAVIOR OF GENERATION Z: THE ROLE OF TRUST AND BRAND LOVE. HUIT Journal of Science, [S. l.], v. 26, n. 3E, p. 1576, 2026. DOI: 10.62985/j.huit_ojs.vol26.no3E.572. Disponível em: https://huitjournal.vn/index.php/huit-j-sci/article/view/572. Acesso em: 18 sep. 2026.