TRAN HUYNH HUYEN TRANG; LE THI THANH HA. FROM SOCIAL MEDIA COMMUNICATION TO BRAND LOYALTY: THE MEDIATING ROLES OF VALUE CO-CREATION AND BRAND LOVE. HUIT Journal of Science, [S. l.], v. 26, n. 3E, p. 1437, 2026. DOI: 10.62985/j.huit_ojs.vol26.no3E.564. Disponível em: https://huitjournal.vn/index.php/huit-j-sci/article/view/564. Acesso em: 17 sep. 2026.