BUI THI NGOC ANH; NGUYEN XUAN QUYET; HO NHU THANH NHAN; TRAN XUAN TAI CHINH; NONG NGUYEN NGOC LINH; NGUYEN NHU VAN. FACTORS AFFECTING CUSTOMER EXPERIENCE WHEN APPLYING VIRTUAL TECHNOLOGY IN THE RETAIL SECTOR IN HO CHI MINH CITY. HUIT Journal of Science, [S. l.], v. 26, n. 3E, p. 495, 2026. DOI: 10.62985/j.huit_ojs.vol26.no3E.496. Disponível em: https://huitjournal.vn/index.php/huit-j-sci/article/view/496. Acesso em: 1 sep. 2026.