Nguyen Thi Minh Phuong, Mai Ngoc Kha, Nguyen Tran Van Khanh, & Mai Thi Ngoc Yen. (2026). FROM PERSONALITY TO INNOVATION: A DUAL-ATTITUDE MECHANISM LINKING BIG FIVE PERSONALITY TRAITS TO START-UP INNOVATION IN EMERGING MARKETS. HUIT Journal of Science, 26(3E), 1419. https://doi.org/10.62985/j.huit_ojs.vol26.no3E.563