(1)
Tran Thi Xuan Vien. THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY. HUIT_OJS 2026, 26 (3E), 744. https://doi.org/10.62985/j.huit_ojs.vol26.no3E.513.