Ngo Thi Bao Huong; Nguyen Thu Lan. A MECHANISM-BASED PERSPECTIVE ON THE PERSONALIZATION-PRIVACY TRADE-OFF: THE ROLES OF PERCEIVED SURVEILLANCE AND TRUST IN AI-DRIVEN E-COMMERCE. HUIT_OJS 2026, 26 (3E), 40. https://doi.org/10.62985/j.huit_ojs.vol26.no3E.464.