Ngo Thi Bao Huong and Nguyen Thu Lan 2026. A MECHANISM-BASED PERSPECTIVE ON THE PERSONALIZATION-PRIVACY TRADE-OFF: THE ROLES OF PERCEIVED SURVEILLANCE AND TRUST IN AI-DRIVEN E-COMMERCE. HUIT Journal of Science. 26, 3E (Aug. 2026), 40. DOI:https://doi.org/10.62985/j.huit_ojs.vol26.no3E.464.