DETERMINANTS OF RIDE-HAILING DRIVERS’ JOB ATTITUDES: THE MEDIATING ROLE OF JOB SATISFACTION
DOI:
https://doi.org/10.62985/j.huit_ojs.vol26.no3E.585Keywords:
Job attitude, ride-hailing drivers, platform labor, job satisfaction, gig economy.Abstract
This study examines the determinants of job attitudes among ride-hailing drivers in the context of a green mobility platform, Green SM, in Ho Chi Minh City. Prior research has primarily focused on conventional ride-hailing services, with limited attention to drivers operating on electric vehicle-based platforms. To address this gap, the study develops an integrated framework based on perceived value theory and job satisfaction theory. Using survey data from 700 ride-hailing drivers and applying PLS-SEM, the results show that perceived financial benefits and costs are the strongest predictors of job satisfaction. Job satisfaction serves as a central mediating mechanism linking job-related factors to job attitudes. Working conditions and perceived social value also have significant effects, while occupational safety and health show a weaker but positive influence. The model explains 63.1% of the variance in job satisfaction and 67.4% in job attitudes. This paper contributes to the literature by demonstrating economic evaluation and accumulated work experience jointly shape job attitudes in green platform-based labor. From a practical perspective, platform operators should improve income stability, enhance transparency in operational mechanisms, and strengthen drivers’ social recognition to support long-term engagement.
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