AN MCDM APPROACH TO EVALUATE DETERMINANTS OF SUSTAINABLE EXPORT CAPACITY OF VIETNAMESE TEXTILE AND GARMENT ENTERPRISES TO THE U.S MARKET
DOI:
https://doi.org/10.62985/j.huit_ojs.vol26.no3E.468Từ khóa:
AHP, MCDM, sustainable export, textile and garment.Tóm tắt
Recently, exporting textiles and garments to the US market has become more difficult and complex for Vietnamese businesses. Stricter requirements regarding labor, raw material traceability, and sustainability standards mean that businesses can no longer rely on low prices or large-scale production as they did before. Therefore, to retain orders, businesses must comply with all regulations and flexibly adjust to various market changes. This study aims to find the factors that strongly affect the ability of Vietnamese textile and garment businesses to maintain long-term exports to the United States. The research method used is broad, combining qualitative analysis and multi-criteria decision-making methods to gather expert opinions on common business challenges and define the importance of factors. Results showed that strategic management capability was the most influential factor affecting the sustainable export capacity of Vietnamese textile and garment enterprises to the U.S. market. This was followed by the ability to secure sustainable raw material supply, human resource capacity, pressure from international customers and importers, and production and technological innovation capability. In contrast, global ESG trends and environmental pollution risks received the lowest priority weights, indicating that experts considered firms' internal managerial and operational capabilities to be more influential than broader external sustainability pressures. Based on these results, the research team provides management implications for businesses to focus on improving and orienting their exports to the US market.
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