Pham Thi Thuy Linh. HUMAN-CENTERED BRAND DNA: A STRATEGIC FRAMEWORK FOR SUSTAINABLE DIGITAL TRANSFORMATION IN THE NEW GLOBAL ECONOMY. HUIT_OJS [Internet]. 2026 Aug. 28 [cited 2026 Sep. 21];26(3E):1887. Available from: http://huitjournal.vn/index.php/huit-j-sci/article/view/597