Ho Thi Dieu Trang and Ho Dung, “CREATIVE INDUSTRIES AND MEDIA IN ADVANCING SUSTAINABLE HERITAGE TOURISM: THE CASE OF HUE FESTIVAL, VIET NAM”, HUIT_OJS, vol. 26, no. 3E, p. 2138, Aug. 2026, doi: 10.62985/j.huit_ojs.vol26.no3E.622.