HALAL STANDARDS: A NEW DIRECTION FOR TOURISM IN VIETNAM?
DOI:
https://doi.org/10.62985/j.huit_ojs.vol26.no3E.624Keywords:
Halal-friendly tourism, Halal standards, Muslim travelers, Vietnam.Abstract
Halal standards are known as some of the most stringent regulations in the daily lives of Muslims, particularly in the areas of food and services. Halal tourism refers to a form of tourism that provides services, facilities, dining, accommodation, and other amenities in accordance with the ethical and religious principles of Islam. Using a literature review approach, this study aims to establish and strengthen the theoretical foundation of Halal tourism, while also analyzing its current development status in Vietnam. Based on the findings, the study proposes feasible solutions for the sustainable development of this highly promising tourism segment, contributing to the diversification of tourism products and attracting Muslim travelers, a potential market segment.
References
[1] Pew Research Center, “Projected changes in the global Muslim population,” Apr. 2, 2015. [Online]. Available: https://www.pewresearch.org/religion/2015/04/02/muslims/.
[2] Mastercard and CrescentRating, “Mastercard-CrescentRating Global Muslim Travel Index reveals trends shaping the future of Halal travel,” Jun. 12, 2025. [Online]. Available: https://www.mastercard.com/news/ap/en/newsroom/press-releases/en/2025/mastercard-crescentrating-global-muslim-travel-index-reveals-trends-shaping-the-future-of-halal-travel/.
[3] H. T. Tam, “Phát triển thị trường Halal tại Việt Nam dưới góc độ quản lý nhà nước,” Tạp chí Nghiên cứu Dân tộc, vol. 13, no. 2, pp. 138–142, 2024. https://doi.org/10.54163/ncdt/288
[4] G. Son, “Đẩy mạnh thu hút khách du lịch Hồi giáo – ‘Mỏ vàng’ tiềm năng,” Báo Thanh tra, Feb. 10, 2025. [Online]. Available: https://thanhtra.com.vn/diem-den-9B8F44BB1/day-manh-thu-hut-khach-du-lich-hoi-giao-mo-vang-tiem-nang-c9967457c.html.
[5] H. Sang, “Khai thác thị trường du lịch Hồi giáo còn nhiều khó khăn,” Tạp chí Du lịch TP.HCM, Sep. 16, 2024. [Online]. Available: https://tuoitre.vn/dulichtphcm/khai-thac-thi-truong-du-lich-hoi-giao-con-nhieu-kho-khan-10782146.htm.
[6] M. Battour and M. N. Ismail, “Halal tourism: Concepts, practises, challenges and future,” Tourism Management Perspectives, vol. 19, pp. 150–154, 2016. https://doi.org/10.1016/j.tmp.2015.12.008
[7] Z. Samori, N. Z. M. Salleh, and M. M. Khalid, “Current trends on Halal tourism: Cases on selected Asian countries,” Tourism Management Perspectives, vol. 19, pp. 131–136, 2016. https://doi.org/10.1016/j.tmp.2015.12.011
[8] J. C. Henderson, “Halal food, certification and Halal tourism: Insights from Malaysia and Singapore,” Tourism Management Perspectives, vol. 19, pp. 160–164, 2016. https://doi.org/10.1016/j.tmp.2015.12.006
[9] A. Jaelani, “Halal tourism industry in Indonesia: Potential and prospects,” International Review of Management and Marketing, vol. 7, no. 3, pp. 25–34, 2017. [Online]. Available: https://www.econjournals.com/index.php/irmm/article/view/4352
[10] A. Nurdiansyah, “Halal certification and its impact on tourism in Southeast Asia: A case study Halal tourism in Thailand,” KnE Social Sciences, vol. 3, no. 5, pp. 26–43, 2018. https://doi.org/10.18502/kss.v3i5.2323
[11] J. Jafari and N. Scott, “Muslim world and its tourisms,” Annals of Tourism Research, vol. 44, pp. 1–19, 2014. https://doi.org/10.1016/j.annals.2013.08.011
[12] M. Carboni, C. Perelli, and G. Sistu, “Is Islamic tourism a viable option for Tunisian tourism? Insights from Djerba,” Tourism Management Perspectives, vol. 11, pp. 1–9, 2014. https://doi.org/10.1016/j.tmp.2014.02.002
[13] H. Zamani-Farahani and J. C. Henderson, “Islamic tourism and managing tourism development in Islamic societies: The cases of Iran and Saudi Arabia,” International Journal of Tourism Research, vol. 12, no. 1, pp. 79–89, 2010. https://doi.org/10.1002/jtr.741
[14] A. Al-Hamarneh and C. Steiner, “Islamic tourism: Rethinking the strategies of tourism development in the Arab world after September 11, 2001,” Comparative Studies of South Asia, Africa and the Middle East, vol. 24, no. 1, pp. 175–186, 2004. https://doi.org/10.1215/1089201X-24-1-175
[15] P. Rosenberg and H. M. Choufany, “Spiritual lodging—The Sharia-compliant hotel concept,” HVS Global Hospitality Services, Dubai, UAE, Apr. 2009. [Online]. Available: https://www.hvs.com/content/2856.pdf
[16] J. C. Henderson, “Sharia-compliant hotels,” Tourism and Hospitality Research, vol. 10, no. 3, pp. 246–254, 2010. https://doi.org/10.1057/thr.2010.3
[17] J. C. Henderson, “Religious tourism and its management: The Hajj in Saudi Arabia,” International Journal of Tourism Research, vol. 13, no. 6, pp. 541–552, 2011. https://doi.org/10.1002/jtr.825
[18] W. Sahida, S. A. Rahman, K. Awang, and Y. Che Man, “The implementation of Shariah compliance concept hotel: De Palma Hotel Ampang, Malaysia,” in Proc. 2nd Int. Conf. Humanities, Historical and Social Sciences (CHHSS 2011), Singapore, 2011, pp. 138–142. [Online]. Available: https://www.ipedr.com/vol17/26-CHHSS%202011-H10040.pdf
[19] M. M. Battour, M. N. Ismail, and M. Battor, “Toward a Halal tourism market,” Tourism Analysis, vol. 15, no. 4, pp. 461–470, 2010. https://doi.org/10.3727/108354210X12864727453304
[20] H. E. Saad, B. N. Ali, and A.-A. M. Abdel-Ati, “Sharia-compliant hotels in Egypt: Concept and challenges,” Advances in Hospitality and Tourism Research, vol. 2, no. 1, pp. 1–15, 2014. [Online]. Available: https://dergipark.org.tr/en/pub/ahtr/issue/32308/359044
[21] KTSG Online, “Đón khách Hồi giáo, cơ hội mới cho du lịch Việt Nam,” Dec. 2, 2024. [Online]. Available: https://tuoitre.vn/saigontimes/don-khach-hoi-giao-co-hoi-moi-cho-du-lich-viet-nam-1061013063.htm.
[22] T. Ha, “Cơ hội và thách thức khi thu hút thị trường khách Hồi giáo,” Báo Đà Nẵng, Jul. 3, 2023. [Online]. Available: https://baodanang.vn/co-hoi-va-thach-thuc-khi-thu-hut-thi-truong-khach-hoi-giao-3184228.html.
[23] The Nation Thailand, “Thailand among top travel destinations for Muslim tourists, says study,” Jul. 4, 2024. [Online]. Available: https://www.nationthailand.com/news/general/40039388.
